NZ Digital Audiences
Property specific audience data for next-level brand engagement. In partnership with Eyeota, Digital Audiences provides effective segmentation for digital advertising - helping marketers and media buyers to shape conversations with consumers through leading Demand Side Platforms (DSPs) and Data Management Platforms (DMPs).
Enable relevant and timely conversations
Data about a property offers huge audience insight because it tells you about the consumers who live inside: from which life stage they’re at and what their next major consumer move may be.
Reach target audiences easier
Improve your online audience targeting performance. Effective segmentation by property location has been enabled by Eyeota appending over 35 billion unique worldwide profiles. This allows advertisers get superior property data insights for digital advertising through all leading DSPs and DMPs.
Flexible segmenting
Easily segment based on:
- Capital gain
- Owner occupier vs renter locations
- Property type locations
- High vs low value locations
- Tenure locations
- Property size locations
Features
Derived from over half a billion data decision points spanning 30+ years of collection, receive detailed coverage of property and other factors such as tenancy, location, hazard risk and related performance information.
Eyeota’s proprietary heuristic onboarding methodology via common attributes/keys is used to match CoreLogic offline profiles to Eyeota’s online profiles which are then mapped to segments.
Including Adobe, Appnexus, Audience Science, AOL platforms, adform, conversant, Google, MediaMath, RadiumOne and Rocket Fuel.
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