Recently appointed as CoreLogic Executive GM of Sales and Marketing, Peter Bromley has a long-standing management and sales career, leading teams in financial services, real estate and more recently, data. Using the power of technology to power up strategic, sales, communications and relationship skills is something Peter feels strongly about - this ethos underpins his work.
Bromley joined CoreLogic in 2013 as GM of SME Australia. Prior to that, he was GM for LJ Hooker Home Loans in Australia and NZ over 8 years. There he took the business from 9 franchises to 55 across NZ and Australia, achieving a top 10 overall brokerage group result amongst other impressive metrics: “That role was on both sides of the real estate equation - and one in which I fully appreciated the value of power in delivering a top quality vendor experience. Co-ordinating lead generation, building relationships between agents and financial services and ensuring network utilisation was a focus, as was excellent recruitment and internal training. It was an incredibly rewarding experience”.
Along with several senior roles in brokerages and major banks, Bromley also has a senior background in sports administration at the highest levels. Sitting on the Board of Athletics Australia, he helps to set the strategy and criteria of selecting athletes for the Commonwealth Games, the Olympics and World Championships. Although diverse in context, he considers both his professional and voluntary work have much in common, noting that “when done well, both sports and business share a high performance aspect, strategic pathway creation and careful development of skills, all underpinned by a strong psychological component in delivery of the critical outcome.”
Bromley is driven to get the very best out of people and sits on the high performance committee for Athletics Australia: “60% of achievement is the very belief that you can. I fully subscribe to this theory, because without sounding too clichéd about it: there’s real power in not just focusing on the outcome, but the journey too - those steps that you need to take to achieve the desired outcome. This applies in both business and sport, and I’ve witnessed the importance of psychological strength in achievement time and time again across both settings. Dedication and resilience are everything. In sports and business, the only true barrier is your own mind.”
Bromley also sees similarities in the stakeholder engagement involved in achieving outcomes in both sport and business: “In sport, there are the coaches (both mental and physical), the institutes, the high performance funders, the sponsors, the athlete’s personal support network, the nutritionists, the physios, the sports doctors. In real estate, we have the conveyancers, the valuers, the building inspectors, the banks, mortgage brokers and insurers.”
When asked where he sees CoreLogic’s NZ business heading, Bromley is clear: “This country absolutely punches above its weight, with endless examples of success in both business and sport. I look at AirNZ holding its own against corporate giants such as Emirates, or Team NZ bringing in ex cycling champs for the America’s Cup. What excites me about business here is that real sense of innovation, the ability to adapt and grow through being fleet-footed: small country doesn’t mean small results. The depth and breadth of data and geospatial expertise CoreLogic offers already delivers impressive results for clients, but there’s also huge untapped potential. I look forward to supporting the business in that development.”
Bromley considers that the wider market now understands the potential of data: “In a real estate context, in can drive participation, capture more customer information, and be used in much smarter ways for quality engagement and better decisioning. Traditional skills and branding are both still critical; as is trust in the relationship - but the next generation tools, if used well, complement all that to deliver next level service. It’s about continual adaptation, and that’s a good thing”.
More about Peter: Based in Auckland, Bromley has 2 adult children and 5 grandchildren who inherited the sporting genes (Bromley was a 1500m State champion himself, but he’s very humble about it: he thinks he could have perhaps benefitted from the power of mindset back then). His son represented Australia in the 2006 Melbourne Commonwealth Games, and his daughter - now a mum of 3 kids herself, recently decided it was her turn, competing against 65 competitors in the World Triathlon Series in the Gold Coast, watched by one extremely proud dad.