NZ Digital Audiences

Property specific audience data for next-level brand engagement

New Zealand Digital Audiences is a new set of NZ centric property segments which help marketers and media buyers to improve engagement with target audiences for brands.

Brands want relevant and timely conversations with the right people at the perfect time, so understanding those people and their needs is more important than ever. A property’s data offers a new level of audience insight, telling us a huge amount about the consumers who live inside: from which life stage they’re at, to what their next major consumer move may be.

New Zealand Digital Audiences provides effective segmentation for digital advertising to shape conversations with consumers through all leading Demand Side Platforms (DSPs) and Data Management Platforms (DMPs).

Contact us today about how New Zealand Digital Audiences can help you or click here for more information.

Highlights

  • Property insight - Provide brands with a new layer of property insight on their customers. 
  • Better, more effective advertising spend - with improved online audience targeting performance. Effective segmentation by property location has been enabled by Eyeota appending over 35 billion unique worldwide profiles. This allows advertisers to gain superior property data insights for digital advertising through all leading DSPs and DMPs.
  • Flexible segment types - High Capital Gain Property Locations, High Owner Occupier Property Locations, High Renter Property Locations, High Unit Property Locations, High House Property Locations, High Value Property Locations, Low Value Property Locations, Long Tenure Property Locations, Medium Tenure Property Locations, Short Tenure Property Locations, Large Sized Property Locations, Medium Sized Property Locations, Small Sized Property Locations.

Detailed Overview

  • Postcode segmentation data - derived from over half a billion data decision points via public, contributory and proprietary sources spanning over three decades of collection and provides detailed coverage of property and other factors such as tenancy, location, hazard risk and related performance information.
  • Heuristic onboarding - Eyeota’s proprietary heuristic onboarding methodology via common attributes/keys is used to match CoreLogic offline profiles to Eyeota’s online profiles which are then mapped to segments.
  • Available across multiple platforms - including Adobe, Appnexus, Audience Science, AOL platforms, adform, conversant, Google, MediaMath, RadiumOne and Rocket Fuel.

About Eyeota

  • The global leader for local audience data with over 1.8 billion unique profiles.
  • Provide marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely.
  • In addition, the data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings.
  • Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks.

For more information, visit www.eyeota.com