News & Research

Survey: Vendor perceptions of real estate agents

08 March 2018

CoreLogic is currently researching Kiwi perceptions about real estate agents, with a new survey focusing on understanding experiences when selling property and how well agents are meeting consumer expectations.

The NZ survey builds upon research conducted by CoreLogic in Australia, which found that while real estate agents suffer generally from a poor public reputation, 66% of the vendors surveyed rated the overall experience of selling their home positively, with 31% claiming it was ‘excellent’ and 35% rating it as ‘good’. 68% of respondents would recommend their agent to friends or family. 

Kylie Davis, the Head of Content at CoreLogic, hopes the survey will identify challenges faced by real estate agents in a market impacted by technology and an expectation of instant help: “What I’m really looking forward to understanding is how people judge whether an agent is really great or average. By capturing those insights, we can identify skills needed to really excel and the industry can start to deliver more targeted training that encourages adoption of those behaviours.”

The Australian research identified that vendors wanted agents to provide better feedback throughout the sales process, to be accountable, friendly and approachable, to be able to demonstrate how the sale price is determined and also to provide advice and feedback on how to best sell their home. “It will be interesting to see what the expectations of Kiwi sellers are and how they compare”, Ms Davis said.

Everyone who completes the survey will go in the draw to win 1 of 5 $100 vouchers from their choice of Mitre 10, Countdown or New World*. Real estate agents are welcome to share the survey with their vendors. 

*Prize draw terms and conditions apply and can be found here

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